Prima Group Named as One of the Top 10 Digital Housing Providers in the UK

We are proud to announce that we have placed 10th in Housing Digital’s Top 10 Digital Housing Providers.

We are particularly proud of this achievement as we are the smallest housing association in the top 10. This shows, when we think big, we can make big things happen.

Over the past year, we've been using digital technology to ensure our tenants continue to receive quality services despite the difficult circumstances.

From March onwards, our entire workforce has been home-based, but this hasn’t stopped our digital transformation. So far, we’ve implemented:

• a new cloud-based, cost-efficient phone system

• a new finance system

• virtual transactions

• virtual sign-ups with Signable

• video viewings

• drone property inspections

• video Neighbourhood Plans

• a new intranet site

• virtual inspections using augmented reality tool XM Reality

• more ways to contact us than ever

Until recently, our contact with customers relied heavily on face-to-face and phone transactions. Whilst these are important ways to build relationships with customers, they add huge limitations on when and where our services can be provided. With additions such as a customer app, web forms with direct integration into our housing management system, web chat, social media and more, our services have become available 24/7 and are more accessible for those who find digital channels best.

In the near future, we will be building on our digital channels and integrating more access points. We are keen to implement a fully digital customer journey, aligning all of our contact access channels.